• New partners and sponsors include PPL, PRS for Music, Musicians’ Union, AIM, and more 
  • Announcement adds to a multitude of existing partners such as AWAL, ERA and SoundCloud 
  • Partners and sponsors to offer unique insight, support and advice to aspiring musicians 
  • Amplify launched as part of 10th anniversary celebrations of BBC Music Introducing 


BBC Music Introducing hosts, Amplify, has today unveiled a range of new partners and sponsors as the music industry continues to throw its support behind the new, must-attend event for music obsessives.

Between October 6 and 8 at London Excel, Amplify will bring the music industry together under one roof to offer aspiring musicians the chance to hear and learn from the experts via a unique programme of workshops, talks and one-on-ones. 

Amongst the additional sponsors and partners confirmed today by event organisers SME London are PRS for Music, Musicians’ Union, AIM, PPL, PRS Foundation, National Skills Academy, Music Glue and Basca. Industry support will also come from Music Week, Urban Development, Marshall, Ditto, The Institute of Contemporary Music Performance, The Academy of Contemporary Music and Creative & Cultural Skills.

ERA - the team behind Record Store Day - will host the Vinyl Marketplace, whilst Sentric Music are to sponsor Amplify’s Introducing Bandstands. Yamaha, Shure, Focusrite and IK Multimedia have also already been confirmed as supporting the event. 

Today’s announcement adds to the growing list of Amplify partnerships which already includes AWAL and SoundCloud. 

Together, the plethora of new and existing partners and sponsors will offer everything from hosting and participating in sessions, through to showcasing membership opportunities and giving guidance on the latest equipment. 

With more than 100 sessions and 250 speakers, contributed by the likes of Deezer, Urban Development and LiveNation, there will also be opportunities to hear from some of the past alumni that have thrived via BBC Music Introducing over the last decade.

Already announced as part of that stellar line-up of artists, DJs and music industry experts participating in sessions are The Libertines, Bugzy Malone, Blossoms and The Courteeners, as well as Annie Mac, Huw Stephens, Steve Lamacq, Jo Whiley and MistaJam

Amplify will also debut the all-new BBC Music Introducing Feedback Centre, offering musicians an opportunity to get one-on-one advice, and have their tracks listened to by industry experts. 

Further names from across the industry will be announced between now and the event in October. 

Tickets are on sale now at https://introducingamplify.com/tickets 

The line-up of sessions on offer at Amplify can be seen at: https://introducingamplify.com/programme

Tim Etchells, Managing Director of SME London said: “We’ve created BBC Music Introducing hosts Amplify to bring together the music industry and allow aspiring musicians to learn from the people who have been there and done it. As an event it’s truly unique and we, along with BBC Music Introducing, are hugely excited that so many respected brands and organisations are signing up to support musicians. Together with a first-class line-up of speakers, sessions and partners Amplify is set to be an unmissable three days for anyone who loves making music.” 

Lynne McDowell, Head of Communications at PPL commented: “All of us at PPL are delighted to be a partner of the inaugural Amplify event, aimed at musicians and those involved in the music creation process.  At PPL we work tirelessly to make sure that our members – both performers and record labels – get paid fairly for their music and it’s exciting to be associated with an event that’s hosted by the BBC Introducing new music platform and features contributions from such luminaries as Steve Lamacq, Jo Whiley and Huw Stephens.”

Notes to editors

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